Time for a fresh approach to tourism marketing.That's the challenge from mayor Dave Canfield.
Canfield was responding to changes to Kenora's brand promise.
We can no longer use the slogan "We Live the Lake Life", because it's already being used by Sioux Narrows/Nestor Falls.
Canfield suggests we need a more regional approach to tourist promotion.
Kenora will continue to use the slogan "We Love Our Lake" as part of our brand promise.
