Jennifer Findlay presented a sector profile to council this week.
Findlay says hospitality is an area for improvement, stating that a high end boutique hotel or destination specific accommodations like the Yurts in Minaki are needed.
Findlay says they have performed studies that show the current hotels would not see a loss in business.
The report also highlights the strengths of the area including $84 million in investments in the last 6 years and the building of the Whitecap Pavilion.