This week's campaign is called ``Phone in one hand, Ticket in the other.''
Police say distracted driving has been identified as a factor in almost 5,000 collisions on roads and highways patrolled by the provincial force so far this year.Officials say hundreds of people have close calls every day, but drivers continue to use cellphones while driving.
During the first seven months of this year, provincial police handed out more than twice the number of tickets for distracted driving compared with the same period in 2010.
The fine for talking on a cellphone or texting while driving is $155, while watching an entertainment device while behind the wheel carries a fine of $110.
