Ottawa has finally approved bold new labels for cigarette packages. Tobacco companies have until March to switch up the packs but feel the new campaign will have little effect.
The new labels will cover 75 per cent of cigarette packages outlining the risk of smoking. All cigarette packages will now include graphic pictures like that of a cancer-infected mouth, and of Barb Tarbox. She was an anti-smoking activist before dying of lung cancer at the age of 42.
Health advocates have praised the campaign, but were suspicious about the government's resolve to implement it.