Some of the first diamonds to be mined in Ontario will go on sale at Birks' flagship store in downtown Toronto next Monday.
The 100 gems are of extremely high-quality, with a retail value 10 to 15 per cent higher than other diamonds because they are processed in one place.
These sparkling rocks are the first batch available from DeBeers Canada's Victor Mine, near Attawapiskat in northern Ontario.
The mine began operations in 2008.