Look outside the box to capitalize on the resources we have here in Northwestern Ontario.
That message was delivered in Dryden by Berkeley Young, an American based specialist in Travel-Tourism research and marketing.
Young says visitors want to escape and don't want local issues impacting their visit.
He adds, instead of focusing on the usual markets, looking outside to markets in the Southern United States.
Young points out that Charlotte is growing 60 to 70-thousand people a year and is full of outdoor entusiasts who like to hunt and fish.