High school drivers will be targeted by the OPP's Highway Safety and Education Committee.
They'd heading to area schools to talk about their winter driving initiatives.
Constable Anne McCoy says it includes a contest that encourages students to produce their own public service announcement, which will air on local Acadia Broadcasting radio stations including 89.5 The Lake.
The first of the presentations took place this week in Kenora high schools.
Other presentations are being made in Dryden and Fort Frances, Thunder Bay and Red Lake.