City starts branding itself

We have the brand, now we have to find a way to use it.

That's the challenge for the Brand Leadership Team now that Kenora is being promoted as North America's Premier Boating Destination.

Randy Nickle is chair of the city's tourism committee and says he's excited by the possibilities.

Nickle says the brand leadership team has a to do list of some 80 items to get the city ready to begin using its new marketing image.