There's a fresh new look and name for CFOB-FM, better known as B-93 - CJRL's sister station in Fort Frances.
93-1, The Border, took to the airwaves in Fort Frances and the Rainy River district this week.
Station Manager Leo Melanson says there's also a fresh new sound for area listeners.
Melanson says 93.1 The Border will continue to build on its reputation of community involvement and complete local news coverage.